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Monterey County Destination Marketing Organization Inc

Monterey County Convention & Visitors Bureau

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 311718247 ✦ Monterey, CA ✦ Designated as a 501(c)(6)

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Overview

What is Monterey County Destination Marketing Organization Inc?

Monterey County Destination Marketing Organization Inc, with its headquarters at 419 WEBSTER STREET 100, Monterey, CA 93940, is a nonprofit organization that aims to promote Monterey County as an attractive destination for both business and leisure travel. Their primary mission is to market, advertise, and sell the diverse array of recreational, cultural, environmental, business, and visitor travel assets available in the region. To achieve this, they employ various media campaigns, working to attract both individuals and businesses to Monterey County. With a dedicated team of 25 employees, Monterey County Destination Marketing Organization Inc plays a crucial role in showcasing the region's unique offerings and boosting its tourism industry.


Official website here: www.seemonterey.com

Is Monterey County Destination Marketing Organization Inc legitimate?

Monterey County Destination Marketing Organization Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Monterey County Destination Marketing Organization Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $1,615,148
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,303,876

For more financial information, click here


Official website here: www.seemonterey.com

What is the mission statement of Monterey County Destination Marketing Organization Inc?

The Monterey County Destination Marketing Organization Inc's mission is centered around promoting and selling the diverse travel assets available in Monterey County. This encompasses recreational, cultural, environmental, business, and visitor travel experiences. Their primary goal is to market, advertise, and promote these assets to the public and groups, aiming to position Monterey County as a top choice for conventions and vacations. They achieve this through various media campaigns.


Official website here: www.seemonterey.com

Who is the CEO of Monterey County Destination Marketing Organization Inc?

Rob O'Keefe is the CEO of Monterey County Destination Marketing Organization Inc The CEO's salary of Monterey County Destination Marketing Organization Inc is $326,023 and their total compensation is $356,367.


Official website here: www.seemonterey.com

What is the revenue of Monterey County Destination Marketing Organization Inc?

Monterey County Destination Marketing Organization Inc's revenue in 2024 was $12,158,938.


Official website here: www.seemonterey.com

Who are the executives of Monterey County Destination Marketing Organization Inc and what are their salaries?

The average compensation at Monterey County Destination Marketing Organization Inc during 2024 was $108,112. There are 27 employees at Monterey County Destination Marketing Organization Inc.

Here are 26 key members and their salaries (Monterey County Destination Marketing Organization Inc's CEO's salary is $326,023 and their total compensation is $356,367):


Amrish Patel (Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
Stefan Lorch (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Fady Hanna (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Chris Sommers (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Bina Patel (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Turner (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kimbley Craig (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Donna Langley (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Barry Toepke (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Erik Uppman (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kevin Ellis (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kirk Gafill (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ed Smith (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Mary Adams (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Amy Herzog (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sylvain Briens (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Janine Chicourrat (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kelly Green (Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rob O'Keefe (President And Ceo)
  • Compensation: $326,023
  • Related: $0
  • Other: $30,344
Paul Martin (Vp-Finance & Regulatory Af)
  • Compensation: $207,080
  • Related: $0
  • Other: $26,893
Jennifer Johnson (Vp-Operations)
  • Compensation: $182,989
  • Related: $0
  • Other: $13,795
Lauren Siring (Senior Business Developmen)
  • Compensation: $124,845
  • Related: $0
  • Other: $14,729
Teresa Savage (Vp-Business Development)
  • Compensation: $205,339
  • Related: $0
  • Other: $25,489
Lindsey Stevens (Director Marketing Communi)
  • Compensation: $94,378
  • Related: $0
  • Other: $5,470
Joseph Marcy (Business Development Execu)
  • Compensation: $118,837
  • Related: $0
  • Other: $12,790
Richard L Hud (Business Development Execu)
  • Compensation: $120,115
  • Related: $0
  • Other: $7,175


Official website here: www.seemonterey.com

Where can I find the form 990 for Monterey County Destination Marketing Organization Inc?

Monterey County Destination Marketing Organization Inc's most recent form 990 was submitted in 2024 and can be accessed here.


Official website here: www.seemonterey.com

Learn more at the official website: www.seemonterey.com

Mission Statement of Monterey County Destination Marketing Organization Inc

Monterey County Destination Marketing Organization Inc, in its mission, is dedicated to marketing, advertising, promoting, and selling the diverse array of travel assets available in Monterey County. This nonprofit organization aims to attract both businesses and individuals to Monterey County as a convention and vacation destination. By employing various media campaigns, Monterey County Destination Marketing Organization Inc works tirelessly to showcase the region's recreational, cultural, environmental, business, and visitor travel opportunities to a broader audience. This endeavor ultimately serves to boost tourism and foster economic growth within the community.

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Impact




October, 2024

Monterey County Destination Marketing Organization Inc significantly impacts the region by promoting and selling the diverse travel assets available in Monterey County. Through various media campaigns, it enhances the visibility of Monterey County as an attractive destination for conventions and vacations. By marketing and advertising the area's recreational, cultural, environmental, and business offerings, the organization facilitates increased tourism, which supports local businesses and the economy. The promotion of these destination assets not only drives visitor engagement but also fosters community improvement by showcasing the unique experiences available in the area, ultimately contributing to the growth and sustainability of the local economy.




This information is meant to be a general summary of Monterey County Destination Marketing Organization Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$12,158,938 (2024)
Expenses
$10,900,551 (2024)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2024.

  • Investment Income: $7,837
  • Program Service Revenue: $12,151,101
  • Gross Receipts: $12,158,938

Assets and Liabilities:

  • Total Assets: $3,241,735
  • Total Liabilities: $1,416,482
  • Net Assets: $1,825,253

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

TOT AND TID INCOME

Revenue

$11,627,826

ARPA REVENUE

Revenue

$474,757

SALES COOP

Revenue

$40,835

OTHER PROGRAM SERVICE

Revenue

$7,317

OTHER MARKETING REVENUE

Revenue

$366

Organization Details

Founding Year

2000

Principal Officer

Erik Uppman

NTEE Category

Code: S41 - Community improvement

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