Overview
What is Direct Marketing Association Of Northern California?
Direct Marketing Association of Northern California is a nonprofit organization situated in Morgan Hill, California. The primary focus of this organization is to provide education, professional development, and resources related to digital marketing to the general public. Over the course of 106 two-hour classes, they've engaged with 1,668 individuals, awarding digital marketing certificates to 18 successful graduates. In an effort to expand their curriculum, they've developed five new courses, and offered two complimentary webinars as additional learning opportunities.
What are the reviews and ratings of this charity?
Charity Navigator Rating: 23% (Zero-Star out of Four Star rating)
The Direct Marketing Association of Northern California has received a low rating of 23% from Charity Navigator, primarily reflecting concerns in the areas of accountability and finance. This score indicates that the organization may have significant areas of weakness, particularly in financial management and transparency, which are crucial for donor trust.
While the organization does have a fully independent board, which is a positive aspect, it falls short in other critical areas. Issues such as missing governance policies and a low program expense ratio suggest that the organization's financial resources may not be directed effectively towards its mission. This raises questions about its operational efficiency and the impact of its programs.
Additionally, the absence of required documents on its website, including key governance policies, further detracts from its overall rating. These shortcomings highlight the need for improvements in financial practices and transparency to enhance accountability and ultimately better serve its community and stakeholders.
This AI summary has been generated from information found on Charity Navigator.
Is Direct Marketing Association Of Northern California legitimate?
Direct Marketing Association Of Northern California is a legitimate nonprofit organization registered as a 501(c)(3) entity. Direct Marketing Association Of Northern California submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $0
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What is the mission statement of Direct Marketing Association Of Northern California?
The Direct Marketing Association of Northern California is dedicated to providing education, professional development, and resources in the field of digital marketing to the general public. They accomplish this mission by offering various classes, workshops, and courses, which have resulted in the education of 1,668 individuals. The organization has also awarded digital marketing certificates to 18 students upon completion of their curriculum. Furthermore, they have developed five new courses and provided two free webinars to extend their reach. Overall, the Direct Marketing Association of Northern California aims to equip individuals with the necessary skills and knowledge in digital marketing.
Who is the CEO of Direct Marketing Association Of Northern California?
Laurie Beasley is the President of Direct Marketing Association Of Northern California.
What is the revenue of Direct Marketing Association Of Northern California?
Direct Marketing Association Of Northern California's revenue in 2022 was $464,349.
Who are the executives of Direct Marketing Association Of Northern California and what are their salaries?
There 2 volunteers at Direct Marketing Association Of Northern California.
Here are 2 key members and their salaries:
- Compensation: $0
- Related: $0
- Other: $0
- Compensation: $0
- Related: $0
- Other: $0
Where can I find the form 990 for Direct Marketing Association Of Northern California?
Direct Marketing Association Of Northern California's most recent form 990 was submitted in 2022 and can be accessed here.
Mission Statement of Direct Marketing Association Of Northern California
Direct Marketing Association of Northern California, as an organization, is dedicated to providing education, professional development, and resources in the realm of digital marketing to the general public. Their mission is to equip individuals with the necessary skills and knowledge in this field. Through their efforts, they have conducted 106 two-hour classes, educating a total of 1,668 registrants. Moreover, they have recognized 18 students with digital marketing certificates upon their graduation or completion of all courses in the curriculum. To further expand their offerings, Direct Marketing Association of Northern California has developed five new courses, demonstrating their commitment to staying current with industry trends. In addition to their formal classes, they have also organized two free webinars, providing accessible learning opportunities for a wider audience.
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Impact
July, 2024
The Direct Marketing Association Of Northern California has had a significant impact on the field of digital marketing education and professional development. Through the offering of 106 two-hour classes, they have successfully educated 1,668 registrants, equipping them with the knowledge and skills needed to excel in the digital marketing industry. Additionally, the organization has awarded 18 students with digital marketing certificates upon their graduation or completion of all courses in the curriculum, recognizing their dedication and expertise. By developing five new courses and providing two free webinars, the association has expanded its offerings and reach, further enhancing the digital marketing knowledge of the general public. These efforts contribute to the overall mission of the organization, which is to provide education, professional development, and valuable resources for digital marketing to a wide audience.
This information is meant to be a general summary of Direct Marketing Association Of Northern California. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Program Service Revenue: $460,019
- Gross Receipts: $464,349
Assets and Liabilities:
- Total Assets: $16,462
- Total Liabilities: $55
- Net Assets: $16,407
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
CERTIFICATIONS
Revenue
$460,019
Organization Details
Founding Year
2006
Phone
(408) 782-0046Principal Officer
Laurie Beasley
Main Address
15227 PERRY LANE, MORGAN HILL, CA, 95037
NTEE Category
Code: B60 - Education
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