Overview
What is Committee For Digital Advertising And Marketing Accountability?
The Committee for Digital Advertising and Marketing Accountability, often referred to as the Digital Advertising Alliance, is a New Jersey-based nonprofit organization located at 1253 Springfield Avenue Suite 120, New Providence. Their primary goal is to advocate for and promote compliance with established digital advertising standards, ensuring increased transparency. This includes requiring companies to provide clear and easily accessible disclosures to consumers about their data collection and usage practices associated with digital advertising, including political advertising. The Digital Advertising Alliance provides a tool for licensed entities to utilize, allowing them to include the Advertising Option Icon within online advertisements or on web pages or applications where interest-based advertising is occurring, thereby offering consumers greater control over their data. With a team of five employees, the Digital Advertising Alliance strives to uphold digital and political advertising standards, enhancing consumer transparency and control.
Official website here: www.aboutads.info
Is Committee For Digital Advertising And Marketing Accountability legitimate?
Committee For Digital Advertising And Marketing Accountability is a legitimate nonprofit organization registered as a 501(c)(6) entity. Committee For Digital Advertising And Marketing Accountability submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $440,219
Professional Fundraising Fees: $0
Other Salaries and Wages: $431,414
For more financial information, click here
Official website here: www.aboutads.info
What is the mission statement of Committee For Digital Advertising And Marketing Accountability?
The Committee for Digital Advertising and Marketing Accountability, affiliated with the Digital Advertising Alliance, is committed to fostering transparency in political advertising and digital advertising. Their mission is to establish standards that empower consumers by providing enhanced control over the collection and utilization of web view and similar data. The Digital Advertising Alliance promotes these standards, encouraging companies to disclose their data collection and use practices associated with digital advertising in a clear and easily accessible manner. The same principles apply to digital political advertising. Furthermore, the organization allows licensed entities to utilize the Advertising Option Icon within online advertisements or on web pages or applications where interest-based advertising is occurring. This icon serves to enhance transparency, ensuring consumers are well-informed about the advertising data practices.
Official website here: www.aboutads.info
Who is the CEO of Committee For Digital Advertising And Marketing Accountability?
Lou Mastria is the Director of Committee For Digital Advertising And Marketing Accountability.
Official website here: www.aboutads.info
What is the revenue of Committee For Digital Advertising And Marketing Accountability?
Committee For Digital Advertising And Marketing Accountability's revenue in 2022 was $3,530,492.
Official website here: www.aboutads.info
Who are the executives of Committee For Digital Advertising And Marketing Accountability and what are their salaries?
The average compensation at Committee For Digital Advertising And Marketing Accountability during 2022 was $174,327. There are 5 employees and 5 volunteers at Committee For Digital Advertising And Marketing Accountability.
Here are 8 key members and their salaries:
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- Other: $43,097
- Compensation: $164,199
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- Other: $14,532
Official website here: www.aboutads.info
Where can I find the form 990 for Committee For Digital Advertising And Marketing Accountability?
Committee For Digital Advertising And Marketing Accountability's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.aboutads.info
Learn more at the official website: www.aboutads.info
Mission Statement of Committee For Digital Advertising And Marketing Accountability
The Committee for Digital Advertising and Marketing Accountability, also known as the Digital Advertising Alliance, is an organization dedicated to promoting standards in digital and political advertising. Their mission is twofold: firstly, to provide consumers with enhanced transparency over how their web viewing and similar data are collected and utilized in digital advertising. Secondly, they aim to grant consumers control over this process.
To accomplish this, the Digital Advertising Alliance advocates for the implementation of digital advertising standards that prioritize transparency. Companies are encouraged to disclose their data collection and use practices related to digital advertising in a clear and easily accessible manner. This principle applies not only to digital advertising but also to political ads. Furthermore, the Digital Advertising Alliance enables licensed entities to utilize the Advertising Option Icon within or near online advertisements or on web pages or applications where interest-based advertising is occurring. This icon serves to provide transparency and allows consumers to exercise control over their data usage.
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Impact
October, 2024
The Committee For Digital Advertising And Marketing Accountability significantly impacts the landscape of digital advertising by prioritizing transparency and consumer control. It actively promotes compliance with established advertising standards, ensuring that consumers receive clear and easily accessible information about data collection and usage related to digital and political advertisements.
Through initiatives like the Advertising Option Icon and the Political Ads Icon, the Committee enables consumers to understand better how their data is utilized, fostering a more informed and trusting relationship between consumers and advertisers. By enforcing transparency principles, it empowers individuals to exercise more control over their online experiences, ultimately contributing to a more responsible and accountable digital advertising ecosystem. This focus on ethical practices helps maintain integrity in the political advertising arena, supporting democracy while enhancing consumer awareness.
This information is meant to be a general summary of Committee For Digital Advertising And Marketing Accountability. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $1,246
- Program Service Revenue: $3,529,246
- Gross Receipts: $3,530,492
Assets and Liabilities:
- Total Assets: $2,917,982
- Total Liabilities: $217,362
- Net Assets: $2,700,620
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
AD ICON LICENSING FEES
Revenue
$1,458,210
CONSUMER OPT-OUT PAGE
Revenue
$1,314,827
APPROVED PROVIDER
Revenue
$400,000
DAAC LICENSE FEES
Revenue
$174,679
PRINCIPLES COMMITTEE
Revenue
$77,250
Organization Details
Founding Year
2009
Phone
(347) 770-0322Principal Officer
Lou Mastria
Main Address
1253 SPRINGFIELD AVENUE SUITE 120, NEW PROVIDENCE, NJ, 07974
Website
www.aboutads.infoNTEE Category
Code: S40 - Community improvement
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