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San Diego Tourism Marketing District

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 262646009 ✦ San diego, CA ✦ Designated as a 501(c)(6)

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Overview

What is San Diego Tourism Marketing District?

The San Diego Tourism Marketing District (SDTMD) is a nonprofit organization based in San Diego, California. They act as a funding conduit for the creation and execution of successful marketing programs and services, benefiting the assessed businesses within the San Diego Tourism Marketing District. SDTMD allocates and distributes available assessment revenue by partnering with third-party vendors, ensuring a measurable return on investment as evidenced by new room nights generated. Their mission focuses on enhancing the tourism industry by implementing effective marketing strategies.


Official website here: www.sdtmd.org

Is San Diego Tourism Marketing District legitimate?

San Diego Tourism Marketing District is a legitimate nonprofit organization registered as a 501(c)(6) entity. San Diego Tourism Marketing District submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $255,150
Professional Fundraising Fees: $0
Other Salaries and Wages: $0

For more financial information, click here


Official website here: www.sdtmd.org

What is the mission statement of San Diego Tourism Marketing District?

The San Diego Tourism Marketing District functions as a funding entity, supporting the creation and execution of successful marketing programs and services that positively impact assessed businesses. By partnering with qualified third-party vendors, SDTMD invests in initiatives that generate a measurable return on investment, as determined by the number of new room nights created. The organization's primary goal is to drive growth and development for the beneficiary businesses through innovative marketing strategies. Regularly approved by the board of directors, these initiatives aim to enhance the overall tourism industry within the specified region.


Official website here: www.sdtmd.org

Who is the CEO of San Diego Tourism Marketing District?

Richard Bartell is the Chairman of San Diego Tourism Marketing District.


Official website here: www.sdtmd.org

What is the revenue of San Diego Tourism Marketing District?

San Diego Tourism Marketing District's revenue in 2022 was $27,784,986.


Official website here: www.sdtmd.org

Who are the executives of San Diego Tourism Marketing District and what are their salaries?

The average compensation at San Diego Tourism Marketing District during 2022 was $255,150. There is 1 employee at San Diego Tourism Marketing District.


Here are 10 key members and their salaries:


Colleen Anderson (Executive Di)
  • Compensation: $255,150
  • Related: $0
  • Other: $18,319
Ilsa Butler (Secretary)
  • Compensation: $0
  • Related: $0
  • Other: $0
Richard Bartell (Chairman)
  • Compensation: $0
  • Related: $0
  • Other: $0
C Terry Brown (Vice Chairma)
  • Compensation: $0
  • Related: $0
  • Other: $0
Steve Cowan (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Hermes (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Summer Shoemaker (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Vikram Sood (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joe Terzi (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alyssa Turowski (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0


Official website here: www.sdtmd.org

Where can I find the form 990 for San Diego Tourism Marketing District?

San Diego Tourism Marketing District's most recent form 990 was submitted in 2022 and can be accessed here.


Official website here: www.sdtmd.org

Learn more at the official website: www.sdtmd.org

Mission Statement of San Diego Tourism Marketing District

The San Diego Tourism Marketing District (SDTMD) serves as a funding conduit for the creation and execution of successful marketing programs and services that bring benefits to the assessed businesses within its jurisdiction. SDTMD contracts with qualified third-party vendors to deliver these marketing initiatives in accordance with the agreement between SDTMD and the City of San Diego, as approved by the SDTMD Board of Directors.

Recipients of funding from SDTMD are required to demonstrate a measurable return on investment for the programs and services they receive, as evidenced by an increase in new room nights booked. SDTMD channels the available assessment revenue towards these marketing efforts, ensuring the growth and prosperity of the businesses within the tourism marketing district. By investing in effective marketing strategies, SDTMD plays a vital role in enhancing the overall tourism industry within the district, thereby contributing to the economic vitality of the region.

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Impact




October, 2024

The San Diego Tourism Marketing District (SDTMD) plays a crucial role in enhancing the tourism sector within the region. By allocating and distributing assessment revenue to qualified third-party vendors, SDTMD develops and implements effective marketing programs that directly benefit local businesses. This targeted funding strategy ensures that the marketing efforts are not only impactful but also yield measurable results, particularly in generating new room nights and increasing visitor spending.

The organization’s focus on creating a solid return on investment for the funded programs underscores its commitment to driving economic growth in the San Diego area. By attracting more tourists, the SDTMD contributes to community improvement, supports local jobs, and fosters overall economic vitality. The collaboration with the City of San Diego and the oversight by its Board of Directors further ensures that the initiatives align with the broader goals of enhancing San Diego's appeal as a premier travel destination.




This information is meant to be a general summary of San Diego Tourism Marketing District. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$27,784,986 (2022)
Expenses
$27,629,835 (2022)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2022.

  • Investment Income: $117,964
  • Program Service Revenue: $27,616,984
  • Gross Receipts: $27,784,986

Assets and Liabilities:

  • Total Assets: $25,387,973
  • Total Liabilities: $23,116,002
  • Net Assets: $2,271,971

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

DISTRICT ASSESSMENTS

Revenue

$27,616,984

Organization Details

Founding Year

2007

Principal Officer

Richard Bartell

Main Address

750 B STREET STE 1500, SAN DIEGO, CA, 92101

NTEE Category

Code: S40 - Community improvement

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