Overview
What is Fresh Approach?
Fresh Approach is a nonprofit organization based in Concord, California, with a mission to improve food accessibility in low-income neighborhoods. Their primary approach includes running a mobile farmers' market, the East Palo Alto Community Farmers' Market, and offering matching nutrition incentives at the Richmond Certified Farmers' Market. These initiatives aim to make fresh, local produce more affordable for individuals receiving federal benefits or using food pantry services. In 2022, Fresh Approach distributed over $155,000 worth of produce to Bay Area residents in need through these incentives. In addition, a COVID-relief project, Farm Fresh Food Relief, continued to distribute free produce boxes to low-income homes. Fresh Approach's mission is to foster long-term change in local food systems by connecting California communities with healthy food from California farmers and promoting knowledge about food and nutrition. The organization currently employs 29 individuals.
Official website here: www.freshapproach.org
What are the reviews and ratings of this charity?
Charity Navigator Rating 87%, Three-Star out of Four Star Rating
Fresh Approach has received a solid Three-Star rating from Charity Navigator, reflecting its commitment to accountability and financial health. The organization scores particularly well in Accountability & Finance, achieving an impressive score of 87%, and excels in Culture & Community with a score of 91%. The nonprofit benefits from a fully independent board and demonstrates strong financial metrics, including a low liabilities-to-assets ratio and a high program expense ratio.
Strengths of Fresh Approach include its transparency with a fully independent board and effective management of resources, as exhibited by its high fundraising efficiency. The organization operates with a robust program expense ratio, indicating that a significant portion of its funds directly supports its mission-driven activities. Additionally, it has no noted material diversions of assets and effectively communicates financial information to board members.
However, there are some areas for improvement, as the organization lacks a whistleblower policy and a document retention and destruction policy, which are essential for governance and risk management. Addressing these gaps could enhance its overall accountability profile and further strengthen public trust. Overall, Fresh Approach shows great promise in its operations and mission, making it a noteworthy nonprofit in its field.
This AI summary has been generated from information found on Charity Navigator.
What do the Facebook reviews say about Fresh Approach?
100% of the 8 reviewers on Facebook recommend Fresh Approach. Here is a summary of their reviews:
Many users express their delight with the quality of the produce, especially highlighting the sweet strawberries. First-time buyers have had positive experiences, appreciating the freshness and taste of the fruits. There's a strong sense of enthusiasm among customers, with some looking forward to future purchases and the arrival of the truck.
Overall, it seems that Fresh Approach successfully meets the expectations of its community, delivering high-quality products that keep patrons coming back for more.
This AI summary has been generated from reviews found on Facebook.
Is Fresh Approach legitimate?
Fresh Approach is a legitimate nonprofit organization registered as a 501(c)(3) entity. Fresh Approach submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $0
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,047,013
For more financial information, click here
Official website here: www.freshapproach.org
What is the mission statement of Fresh Approach?
Fresh Approach's mission is centered around instigating lasting changes in local food systems. By bridging the gap between California communities and healthy produce from local farmers, they aim to enhance knowledge about food and nutrition. To accomplish this, Fresh Approach implements various initiatives, such as the Mobile Farmers' Market, which brings fresh produce to low-income neighborhoods, and subsidized nutrition incentives at farmers' markets, making healthy food options more affordable for those receiving federal benefits. Their key strategy of providing matching funds for market spending has proven successful in removing financial barriers and attracting low-income shoppers. In 2022, Fresh Approach distributed over $155,000 worth of fresh, locally grown produce to Bay Area residents in need through their nutrition incentives and a COVID-relief project, Farm Fresh Food Relief, which provided free produce boxes to low-income homes.
Official website here: www.freshapproach.org
Who is the CEO of Fresh Approach?
Laura Detar is the Chair of Fresh Approach.
Official website here: www.freshapproach.org
What is the revenue of Fresh Approach?
Fresh Approach's revenue in 2022 was $3,006,594.
Official website here: www.freshapproach.org
Who are the executives of Fresh Approach and what are their salaries?
The average compensation at Fresh Approach during 2022 was $36,104. There are 29 employees at Fresh Approach.
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- Compensation: $72,970
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- Other: $18,000
Official website here: www.freshapproach.org
Where can I find the form 990 for Fresh Approach?
Fresh Approach's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.freshapproach.org
Learn more at the official website: www.freshapproach.org
Mission Statement of Fresh Approach
Fresh Approach, a nonprofit organization, is dedicated to bringing about sustainable changes in local food systems. Its mission is twofold: first, to connect California communities with nutritious food sourced from local farmers, and second, to promote knowledge about food and nutrition. By implementing food access programs, Fresh Approach aims to make healthy food options more accessible in low-income neighborhoods. The organization operates a mobile farmers' market, which brings fresh produce to underserved areas, and subsidizes the cost for eligible low-income customers through matching nutrition incentives. In addition, Fresh Approach supports farmers' markets in East Palo Alto and Richmond, offering incentives for shoppers receiving federal benefits such as CalFresh/SNAP, WIC, SSI/SSDI, Medi-Cal, unemployment, and food pantry services. In 2022, Fresh Approach distributed over $155,000 worth of fresh, locally grown produce to Bay Area residents in need through these matching incentives. The organization also continued a COVID-relief project, Farm Fresh Food Relief, which provided free fresh produce boxes to low-income homes, sourced from small local BIPOC farms, distributing 15,000 boxes and directing over $500,000 to these farms. In this way, Fresh Approach is working towards creating a healthier and more sustainable food system for all.
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Impact
October, 2024
Fresh Approach creates long-term change in local food systems by enhancing access to healthy food in low-income neighborhoods. Through initiatives like the Mobile Farmers' Market, East Palo Alto Community Farmers' Market, and matching nutrition incentives at the Richmond Certified Farmers' Market, it effectively connects communities with fresh, locally sourced produce.
By offering matching funds for shoppers utilizing federal benefits like CalFresh/SNAP and others, Fresh Approach successfully removes financial barriers, making fresh food affordable for low-income households. In 2022 alone, the program distributed over $155,000 worth of produce to Bay Area residents in need. Additionally, the Farm Fresh Food Relief initiative continued to provide free fresh produce boxes to low-income homes during and after the COVID-19 pandemic, resulting in 15,000 boxes and directing more than $500,000 to support local BIPOC farmers.
The impact of Fresh Approach extends beyond immediate food distribution; it fosters an understanding of nutrition, strengthens community ties, and contributes to the sustainability of local agriculture, ultimately aiming to cultivate healthier communities across California.
This information is meant to be a general summary of Fresh Approach. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $2,545
- Program Service Revenue: $490,651
- Gross Receipts: $3,006,594
Assets and Liabilities:
- Total Assets: $1,880,574
- Total Liabilities: $293,876
- Net Assets: $1,586,698
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
GOVERNMENT CONTRACTS
Revenue
$314,891
MOBILE MARKET SALES
Revenue
$130,002
OTHER FEES FOR SERVICE
Revenue
$45,758
Organization Details
Founding Year
2008
Phone
(925) 771-2990Principal Officer
Laura Detar
Main Address
5060 COMMERCIAL CIRCLE C, CONCORD, CA, 94520
Website
www.freshapproach.orgNTEE Category
Code: K40 - Food
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