Overview
What is Greater Philadelphia Tourism Marketing Corporation?
Greater Philadelphia Tourism Marketing Corporation, also known as Visit Philadelphia, is a nonprofit organization based in Philadelphia, Pennsylvania. Their mission is to enhance the image of Greater Philadelphia, stimulate visitation, and bolster the local economy. In 2022, they continued their marketing campaign "Pack Light. Plan Big. For Philly." to attract both day and overnight visitors. Diversity marketing was a significant focus, particularly for black- and brown-owned businesses affected by the pandemic. The organization also revamped their overnight package and supported local sports teams. In 2022, Greater Philadelphia welcomed 39.8 million visitors and sustained 171,500 hospitality jobs. Their marketing efforts generated impressive metrics, with 306 million ad impressions, 13.9 million pageviews on VisitPhilly.com, 33 million social media impressions, and 3,300 Philadelphia stories placed or tracked.
Official website here: www.visitphilly.com
What are the reviews and ratings of this charity?
Charity Navigator Rating: 96% (Four-Star out of Four Stars)
The Greater Philadelphia Tourism Marketing Corporation has achieved a remarkable score of 96%, reflecting its commitment to high standards in accountability and finance. This strong rating underscores the organization's transparency and effective governance practices, as indicated by its fully independent board and well-structured oversight mechanisms.
Strengths of the organization include a robust financial management system, evidenced by its low liabilities-to-assets ratio and high program expense ratio, which indicates that a significant portion of its budget is allocated directly to programs rather than administrative costs. Additionally, the presence of comprehensive policies, such as conflict of interest and whistleblower protections, further enhances its credibility and operational integrity.
While the organization demonstrates exceptional financial health and governance practices, the summary does not provide insight into its programmatic outcomes or impact on the community. This aspect may be an area for potential growth, as stakeholders often seek information on the effectiveness of the initiatives funded by the organization.
This AI summary has been generated from information found on Charity Navigator.
Is Greater Philadelphia Tourism Marketing Corporation legitimate?
Greater Philadelphia Tourism Marketing Corporation is a legitimate nonprofit organization registered as a 501(c)(3) entity. Greater Philadelphia Tourism Marketing Corporation submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $862,138
Professional Fundraising Fees: $0
Other Salaries and Wages: $2,370,711
For more financial information, click here
Official website here: www.visitphilly.com
What is the mission statement of Greater Philadelphia Tourism Marketing Corporation?
The Greater Philadelphia Tourism Marketing Corporation, also known as VISIT PHILADELPHIA, is dedicated to enhancing Philadelphia's reputation, attracting visitors, and stimulating economic growth. As the official tourism marketing agency for the region, it works tirelessly to promote Philadelphia both locally and internationally. In 2022, the organization continued its efforts to boost tourism by launching the "Pack Light. Plan Big. For Philly." campaign and supporting local businesses through the Shop Philly program. The corporation also revamped its overnight package and built civic pride by championing local sports teams. Throughout the year, it maintained a strong online presence and generated significant media exposure, helping to welcome 39.8 million visitors and supporting over 171,500 hospitality jobs.
Official website here: www.visitphilly.com
Who is the CEO of Greater Philadelphia Tourism Marketing Corporation?
Angela Val is the President & Ceo (Thru December 2021) of Greater Philadelphia Tourism Marketing Corporation. The CEO's salary of Greater Philadelphia Tourism Marketing Corporation is $0 and their total compensation is $0.
Official website here: www.visitphilly.com
What is the revenue of Greater Philadelphia Tourism Marketing Corporation?
Greater Philadelphia Tourism Marketing Corporation's revenue in 2022 was $13,494,636.
Official website here: www.visitphilly.com
Who are the executives of Greater Philadelphia Tourism Marketing Corporation and what are their salaries?
The average compensation at Greater Philadelphia Tourism Marketing Corporation during 2022 was $92,367. There are 35 employees and 17 volunteers at Greater Philadelphia Tourism Marketing Corporation.
Here are 27 key members and their salaries (Greater Philadelphia Tourism Marketing Corporation's CEO's salary is $0 and their total compensation is $0):
- Compensation: $387,526
- Related: $0
- Other: $26,958
- Compensation: $212,538
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- Other: $40,452
- Compensation: $202,650
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- Other: $46,700
- Compensation: $158,069
- Related: $0
- Other: $16,206
- Compensation: $140,392
- Related: $0
- Other: $24,677
- Compensation: $148,022
- Related: $0
- Other: $16,924
- Compensation: $138,891
- Related: $0
- Other: $6,541
- Compensation: $120,110
- Related: $0
- Other: $23,439
- Compensation: $128,932
- Related: $0
- Other: $12,990
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Official website here: www.visitphilly.com
Where can I find the form 990 for Greater Philadelphia Tourism Marketing Corporation?
Greater Philadelphia Tourism Marketing Corporation's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitphilly.com
Learn more at the official website: www.visitphilly.com
Mission Statement of Greater Philadelphia Tourism Marketing Corporation
Greater Philadelphia Tourism Marketing Corporation, commonly known as Visit Philly, is the region's official tourism marketing agency on a mission to enhance Greater Philadelphia's image, attract visitors, and boost the local economy. The organization's primary objective is to create a strong sense of civic pride and promote Greater Philadelphia as a desirable destination for both day trips and overnight stays.
In 2022, Visit Philly continued its commitment to marketing diversity by supporting Black- and Brown-owned businesses impacted by the pandemic through the Shop Philly program and various initiatives. The agency revamped the Visit Philly Overnight Package, offering visitors a customizable experience with a choose-your-own-perk component. Additionally, Visit Philly championed local sports teams during their post-season runs, bolstering community spirit.
Throughout the year, the organization maintained a significant online presence by partnering with local, regional, and national organizations. They generated impressive advertising impressions, pageviews on VisitPhilly.com, social media impressions, and tracked and placed 3,300 stories about Greater Philadelphia. These efforts resulted in the region welcoming 39.8 million visitors and supporting 171,500 hospitality-related jobs in 2022.
Visit Philly's marketing campaign aims to foster a strong sense of pride in the region, enticing tourists to explore its rich history, diverse culture, and vibrant community. The organization's dedication to championing local businesses, showcasing sports teams, and maintaining a robust online presence has positioned Greater Philadelphia as a top destination for travelers.
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Impact
October, 2024
The Greater Philadelphia Tourism Marketing Corporation significantly impacts the region by enhancing its image, driving visitation, and stimulating economic growth. In 2022, the organization welcomed nearly 40 million visitors, supporting approximately 171,500 jobs within the hospitality sector. Their strategic marketing initiatives, particularly the "Pack Light. Plan Big. For Philly." campaign, contributed to a strong resurgence in tourism post-pandemic.
By emphasizing diversity and promoting Black- and Brown-owned businesses through the Shop Philly program, they fostered an inclusive environment while aiding those disproportionately affected by recent economic challenges. The revamped Visit Philly Overnight Package, featuring customizable perks, further incentivized visitors to explore the area.
Their collaborative efforts with local, regional, and national organizations strengthened the region’s appeal, while an extensive online presence generated over 13.9 million page views and more than 33 million social media impressions. Overall, their commitment to boosting Greater Philadelphia's tourism not only elevates the area's profile but also fortifies the local economy and reinforces civic pride.
This information is meant to be a general summary of Greater Philadelphia Tourism Marketing Corporation. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $53,925
- Program Service Revenue: $373,482
- Gross Receipts: $13,494,636
Assets and Liabilities:
- Total Assets: $13,354,833
- Total Liabilities: $5,571,733
- Net Assets: $7,783,100
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
SPONSORSHIP REVENUE
Revenue
$302,007
JOINT MARKETING REVENUE
Revenue
$67,485
PARTICIPATION AND OTHER FEES
Revenue
$3,990
Organization Details
Founding Year
1996
Phone
(215) 599-0231Principal Officer
Angela Val
Main Address
2005 MARKET STREET 3700, PHILADELPHIA, PA, 19103
Website
www.visitphilly.comNTEE Category
Code: S30 - Community improvement
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