Marketing Science Institute

Learn about this cause: Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 231605455 ✦ Cambridge, MA ✦ Designated as a 501(c)(3)

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Overview

What is Marketing Science Institute?

The Marketing Science Institute (MSI) is a distinguished nonprofit organization situated in Cambridge, Massachusetts. With a modest workforce of 11 individuals, MSI is committed to bridging the gap between marketing science theory and business practice. Their primary focus lies in conducting extensive research covering around twenty-five marketing topics, encompassing areas such as brand equity, metrics, managing customers, and various other related issues. The institute's mission is to disseminate these research findings, thereby contributing to the science of marketing. MSI is an exclusive membership-based organization, boasting the participation of leading researchers from universities worldwide in its research programs.


Official website here: www.msi.org

Is Marketing Science Institute legitimate?

Marketing Science Institute is a legitimate nonprofit organization registered as a 501(c)(3) entity. Marketing Science Institute submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $379,237
Professional Fundraising Fees: $0
Other Salaries and Wages: $106,037

For more financial information, click here


Official website here: www.msi.org

What is the mission statement of Marketing Science Institute?

The Marketing Science Institute is committed to bridging the gap between marketing science theory and business practice. As a corporate-membership organization, it conducts research in various areas of marketing, including brand equity, metrics, customer management, and the role of marketing. The institute, which includes leading researchers from universities worldwide, aims to disseminate these findings to improve marketing strategies in the business world. By focusing on research programs covering approximately twenty-five topics, the Marketing Science Institute seeks to contribute to the advancement of marketing science and its practical application in the business world.


Official website here: www.msi.org

Who is the CEO of Marketing Science Institute?

Brian Cooper is the Executive Director of Marketing Science Institute. The CEO's salary of Marketing Science Institute is $189,820 and their total compensation is $189,820.


Official website here: www.msi.org

What is the revenue of Marketing Science Institute?

Marketing Science Institute's revenue in 2020 was $827,620.


Official website here: www.msi.org

Who are the executives of Marketing Science Institute and what are their salaries?

The average compensation at Marketing Science Institute during 2020 was $44,116. There are 11 employees at Marketing Science Institute.


Here are 14 key members and their salaries (Marketing Science Institute's CEO's salary is $189,820 and their total compensation is $189,820):


Barbara Kahn (Executive Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sean Bruich (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Linda Vytlacil (Board Member/Interim Presi)
  • Compensation: $0
  • Related: $0
  • Other: $0
Carl F Mela (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brian Cooper (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kevin Lane Keller (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Martyn Crook (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Pamela Forbus (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shannon Nutter-Wiersbitzky (Board Member)
  • Compensation: $0
  • Related: $0
  • Other: $0
Brian Kostantin (Vice President/Interim Cfo)
  • Compensation: $257,952
  • Related: $0
  • Other: $0
Kate Grey (Managing Director)
  • Compensation: $177,348
  • Related: $0
  • Other: $18,878
Earl Taylor (Chief Knowledge Officer)
  • Compensation: $136,249
  • Related: $0
  • Other: $1,212
Sherry Pincus (Senior Director, Msi Research Program)
  • Compensation: $121,582
  • Related: $0
  • Other: $18,878
Cheryl Toto (Former Ceo)
  • Compensation: $189,820
  • Related: $0
  • Other: $0


Official website here: www.msi.org

Where can I find the form 990 for Marketing Science Institute?

Marketing Science Institute's most recent form 990 was submitted in 2020 and can be accessed here.


Official website here: www.msi.org

Learn more at the official website: www.msi.org

Mission Statement of Marketing Science Institute

The Marketing Science Institute, a corporate membership-based organization, is committed to bridging the gap between marketing science theory and business practice. This esteemed institution, which boasts the participation of leading researchers from universities worldwide, conducts marketing research programs covering approximately twenty-five topics. These topics span various aspects of marketing, including brand equity, metrics, managing customers, the role of marketing, research tools, and other pertinent issues. By conducting and disseminating research findings in the science of marketing, the Marketing Science Institute aims to contribute significantly to the advancement of marketing strategies and practices in the business world.

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Impact




October, 2024

The Marketing Science Institute (MSI) significantly impacts the field of marketing by advancing research and disseminating findings that bridge the gap between marketing theory and business practice. It focuses on a diverse range of topics, including brand equity, customer management, marketing metrics, and effective research tools, providing companies with evidence-based insights essential for informed decision-making.

By involving leading researchers from universities across the globe, MSI fosters a collaborative environment that enhances the understanding of marketing science. Its corporate membership model allows businesses to access cutting-edge research, ensuring they are equipped with the latest knowledge and strategies in the dynamic marketing landscape.

Through its extensive research programs and findings, MSI not only contributes to academic discourse but also cultivates practical applications that drive marketing effectiveness, ultimately benefiting organizations as they navigate the complexities of consumer behavior and market trends.




This information is meant to be a general summary of Marketing Science Institute. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$1,999,090 (2020)
Expenses
$3,494,641 (2020)
Efficiency

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2020.

  • Investment Income: $222,256
  • Program Service Revenue: $769
  • Gross Receipts: $1,560,229

Assets and Liabilities:

  • Total Assets: $0
  • Total Liabilities: $0
  • Net Assets: $0

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

PUBLICATION SALES

Revenue

$769

Organization Details

Founding Year

1961

Principal Officer

Brian Cooper

Main Address

1000 MASSACHUSETTS AVENUE, CAMBRIDGE, MA, 021385396

NTEE Category

Code: V20 - Social research

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