Overview
What is Greater Rochester Visitors Association Inc?
Greater Rochester Visitors Association Inc is a nonprofit organization based in Rochester, New York, specifically at 45 East Avenue Suite 400. Their primary focus is on promoting the City of Rochester and Monroe County, enhancing their reputation and image. They achieve this through various activities, such as directly contacting organizations for potential meeting and convention locations, executing marketing programs, and showcasing the county's features and benefits. Their staff works diligently to strengthen the local product and enhance bid proposals for group business, often seeking endorsements from local residents affiliated with targeted organizations. During the sales process, they offer a range of convention services to enhance the delegates' experience, contributing to higher attendance, extended stays, and increased visitor expenditures. In 2022, they successfully booked meeting and convention business leading to 46,067 delegates and 35,931 room nights. The association has a workforce of 30 individuals committed to advocating for appropriate destination development and increasing community support for the visitor industry.
Official website here: www.visitrochester.com
Is Greater Rochester Visitors Association Inc legitimate?
Greater Rochester Visitors Association Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Greater Rochester Visitors Association Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $400,061
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,130,251
For more financial information, click here
Official website here: www.visitrochester.com
What is the mission statement of Greater Rochester Visitors Association Inc?
The Greater Rochester Visitors Association Inc's mission is to advocate for the development, investment, and promotion of the visitor industry in an unspecified destination. Their primary goal is to enhance the destination's reputation and image, encouraging community awareness and support. They achieve this through direct sales contact with potential meeting and convention organizers, showcasing the destination's features and benefits. They also offer a range of services to enhance the delegates' experience, leading to higher attendance and increased visitor expenditures. Additionally, they evaluate their resources against competitive destinations to strengthen their product and improve bid proposals.
Official website here: www.visitrochester.com
Who is the CEO of Greater Rochester Visitors Association Inc?
Donald Jeffries is the Vice Chair of Greater Rochester Visitors Association Inc. The CEO's salary of Greater Rochester Visitors Association Inc is $238,029 and their total compensation is $274,842.
Official website here: www.visitrochester.com
What is the revenue of Greater Rochester Visitors Association Inc?
Greater Rochester Visitors Association Inc's revenue in 2022 was $4,057,276.
Official website here: www.visitrochester.com
Who are the executives of Greater Rochester Visitors Association Inc and what are their salaries?
The average compensation at Greater Rochester Visitors Association Inc during 2022 was $51,010. There are 30 employees and 102 volunteers at Greater Rochester Visitors Association Inc.
Here are 20 key members and their salaries (Greater Rochester Visitors Association Inc's CEO's salary is $238,029 and their total compensation is $274,842):
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Official website here: www.visitrochester.com
Where can I find the form 990 for Greater Rochester Visitors Association Inc?
Greater Rochester Visitors Association Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.visitrochester.com
Learn more at the official website: www.visitrochester.com
Mission Statement of Greater Rochester Visitors Association Inc
Greater Rochester Visitors Association Inc, in its mission, strives to advocate for the appropriate development and investment in the visitor industry of the City of Rochester and Monroe County. The organization seeks to enhance the reputation and image of the area, promoting it as an attractive destination for meetings, conventions, and events. To achieve this, the association engages in various activities, such as direct sales contact with potential organizers, developing and executing promotional programs, and collaborating with local hospitality industry members.
By evaluating Monroe County's resources in relation to competing destinations, Greater Rochester Visitors Association Inc strengthens the local product and enhances bid proposals for group business. The organization also cultivates the support of local individuals affiliated with targeted organizations, thereby extending its sales and marketing process to a broader audience. During the sales process, the association offers a range of convention services to improve the delegates' overall experience, leading to higher attendance, longer stays, and increased visitor expenditures. In 2022, the association successfully booked meeting and convention business that resulted in 46,067 delegates and 35,931 room nights worth of future business for Monroe County lodging facilities.
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Impact
October, 2024
Greater Rochester Visitors Association Inc significantly enhances the region's profile as a premier destination for meetings, conventions, and events. By actively promoting Rochester and Monroe County, the organization fosters a positive image that attracts organizations and individuals from across the United States.
In 2022 alone, the association's efforts led to notable achievements, including the booking of meeting and convention business that attracted 46,067 delegates to the area. This not only bolstered local hospitality but also generated 35,931 room nights for Monroe County lodging facilities, contributing to the local economy and providing significant financial support to the community.
Through direct engagement with meeting planners, the association showcases Rochester's unique features, ensuring that potential hosts recognize the value and benefits of choosing this location for their events. The comprehensive services provided to convention attendees enhance their experience, resulting in increased attendance, longer stays, and higher expenditure per visitor.
The organization's commitment to marketing and advocacy fosters greater community awareness and investment in the visitor industry. By cultivating local support and collaborating with the hospitality sector, the Greater Rochester Visitors Association Inc plays a vital role in strengthening the region’s tourism infrastructure and promoting ongoing development, ultimately enriching the community as a whole.
This information is meant to be a general summary of Greater Rochester Visitors Association Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $436
- Program Service Revenue: $3,553,213
- Gross Receipts: $4,057,276
Assets and Liabilities:
- Total Assets: $1,939,370
- Total Liabilities: $1,032,325
- Net Assets: $907,045
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
Hotel/Motel Tax
Revenue
$3,387,500
Membership Income
Revenue
$152,901
Member Cooperatives
Revenue
$12,812
Organization Details
Founding Year
1932
Phone
(585) 279-8300Principal Officer
Donald Jeffries
Main Address
45 East Avenue Suite 400, Rochester, NY, 14604
Website
www.visitrochester.comNTEE Category
Code: S33 - Community improvement
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