Interactive Advertising Bureau Inc

Learn about this cause: What are the reviews? Is it Legit? Do I like the mission? What is the CEO's salary?

EIN: 133900517 ✦ New york, NY ✦ Designated as a 501(c)(6)

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Overview

What is Interactive Advertising Bureau Inc?

Interactive Advertising Bureau Inc is a nonprofit organization headquartered in the digital economy, dedicated to empowering media and marketing industries to flourish. With a membership of over 650 key players, including media companies, brands, and technology firms, this organization advocates for the promotion of advertising on the internet and other interactive technologies. Their mission involves fostering an environment where digital content is effectively sold, delivered, and monetized. The organization's initiatives include tax-exempt association activities, all geared towards driving growth and success in the digital marketing landscape.


Official website here: www.iab.com

What are the reviews and ratings of this charity?

The Interactive Advertising Bureau Inc is not currently rated by Charity Navigator. The absence of a rating should not be interpreted as positive or negative; it simply reflects that the organization has not been evaluated based on the current criteria, which includes aspects like Accountability & Finance, Leadership & Adaptability, Impact & Measurement, and Culture & Community.

This nonprofit is not a 501(c)(3) organization, which limits certain evaluations typically conducted by Charity Navigator. Key financial data such as Total Revenue and Expenses, along with Salary of Key Persons, are not disclosed, restricting a comprehensive assessment of its financial operations.

No user reviews for the Interactive Advertising Bureau Inc are available on GreatNonprofits, which means public opinion and customer feedback specific to this organization are not recorded or accessible.


This AI summary has been generated from information found on Charity Navigator.

Is Interactive Advertising Bureau Inc legitimate?

Interactive Advertising Bureau Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Interactive Advertising Bureau Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.


Heare are some key statistics you may want to consider:

Executive Compensation: $6,212,669
Professional Fundraising Fees: $0
Other Salaries and Wages: $8,968,243

For more financial information, click here


Official website here: www.iab.com

What is the mission statement of Interactive Advertising Bureau Inc?

The Interactive Advertising Bureau (IAB) is dedicated to fostering a flourishing media and marketing industry in the digital economy. By advocating for advertising on the internet and other interactive technologies, IAB enables its over 650 member companies, brands, and tech firms to effectively monetize and sell digital content. The organization's mission extends to tax-exempt association activities. In essence, IAB serves as a catalyst for growth and innovation within the digital advertising sector.


Official website here: www.iab.com

What is the revenue of Interactive Advertising Bureau Inc?

Interactive Advertising Bureau Inc's revenue in 2023 was $34,035,197.


Official website here: www.iab.com

Who are the executives of Interactive Advertising Bureau Inc and what are their salaries?

The average compensation at Interactive Advertising Bureau Inc during 2023 was $133,166. There are 114 employees and 39 volunteers at Interactive Advertising Bureau Inc.

Here are 58 key members and their salaries:


Alysia Borsa (Iab Board Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Halley (Iab Vice Chair)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Toohey (Treasurer)
  • Compensation: $0
  • Related: $0
  • Other: $0
Aaron Sobol (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Ajay Kapoor (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alan Moss (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alison Levin (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Alvin Bowles (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Christy Cooper (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Craig Kostelic (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Moore (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Spector (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eileen Kiernan (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Elizabeth Herbst-Brady (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Eric Danetz (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Gina Garrubbo (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Helen Lin (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jerry Dischler (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Jia Hyun (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joe Zawadzki (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
John Trimble (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Joy Robins (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kirk Mcdonald (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Krishan Bhatia (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Kya Sainsbury-Carter (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lisa Howard (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Lisa Valentino (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Marian Pittman (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Miranda Dimopoulos (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Nicolle Pangis (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Norman Johnston (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Peter Naylor (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rajeev Goel (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Randall Rothenberg (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Richard Lefurgy (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Rob Wilk (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Scott Howe (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Shenan Reed (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Sheri Bachstein (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Tom Fochetta (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
Townsend Feehan (Director)
  • Compensation: $0
  • Related: $0
  • Other: $0
David Cohen (Iab President)
  • Compensation: $1,365,752
  • Related: $0
  • Other: $47,703
Michael Hahn (Evp General Counsel)
  • Compensation: $232,858
  • Related: $222,147
  • Other: $36,769
Sheryl Goldstein (Evp Member Engagement & Development)
  • Compensation: $868,475
  • Related: $0
  • Other: $40,561
Lartease Tiffith (Evp Public Policy)
  • Compensation: $563,589
  • Related: $0
  • Other: $44,321
Carryl Pierre-Drews (Evp Chief Marketing Officer)
  • Compensation: $455,734
  • Related: $0
  • Other: $33,429
Jeanmarie Carstensen (Svp Finance & Operations)
  • Compensation: $429,382
  • Related: $0
  • Other: $26,755
Richard Berger (Vp Membership Investment & Relations)
  • Compensation: $375,718
  • Related: $0
  • Other: $45,915
Conor Healy (Vp Operations)
  • Compensation: $341,939
  • Related: $0
  • Other: $21,605
Craig Coleman (Svp Event)
  • Compensation: $321,241
  • Related: $0
  • Other: $10,187
Jack Koch (Svp Resarch And Insights)
  • Compensation: $316,778
  • Related: $0
  • Other: $20,851
Pam Zucker (Chief Strategy Officer)
  • Compensation: $305,970
  • Related: $0
  • Other: $34,137
Amber Murat (Vp People)
  • Compensation: $239,017
  • Related: $0
  • Other: $39,077
Eng Angelina (Vp Measurement & Attribution)
  • Compensation: $315,185
  • Related: $0
  • Other: $45,112
Nicole Ross (Sr. Dir. Member Engagement & Development)
  • Compensation: $292,029
  • Related: $0
  • Other: $30,358
John Grifferty (Sr. Dir. Member Engagement & Development)
  • Compensation: $272,965
  • Related: $0
  • Other: $36,607
Eric John (Vp Media Center)
  • Compensation: $271,541
  • Related: $0
  • Other: $22,644
Zoe Soon (Vp Experience Center)
  • Compensation: $271,438
  • Related: $0
  • Other: $22,374


Official website here: www.iab.com

Where can I find the form 990 for Interactive Advertising Bureau Inc?

Interactive Advertising Bureau Inc's most recent form 990 was submitted in 2023 and can be accessed here.


Official website here: www.iab.com

Learn more at the official website: www.iab.com

Mission Statement of Interactive Advertising Bureau Inc

Interactive Advertising Bureau, or IAB, is a pioneering organization that champions the growth of media and marketing industries in the digital economy. With a membership base consisting of over 650 key players, including leading media companies, brands, and technology firms, IAB plays a pivotal role in facilitating the sale, delivery, and monetization of digital content through advertising. By promoting advertising on the internet and other interactive technologies, IAB empowers its members to thrive and adapt to the ever-evolving digital landscape. Beyond its association activities, which are tax-exempt, IAB's mission is to foster a vibrant and innovative digital advertising ecosystem.

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Impact




October, 2024

Interactive Advertising Bureau Inc significantly influences the media and marketing landscape by empowering industries to succeed in the digital economy. By promoting advertising across the internet and other interactive technologies, it fosters innovation and growth within the sector. The organization, supported by over 650 leading media companies, brands, and technology firms, plays a crucial role in shaping best practices and standards in digital advertising.

Through its initiatives, Interactive Advertising Bureau Inc facilitates a collaborative environment where members can share insights, develop effective advertising strategies, and enhance the monetization of digital content. This collective effort not only benefits its members but also helps drive broader improvements in digital advertising effectiveness, ultimately enhancing the consumer experience. The Bureau's focus on education, advocacy, and community improvement helps ensure that the marketing industry adapts to evolving technologies and consumer behaviors, thus positioning itself for long-term success in an increasingly digital landscape.




This information is meant to be a general summary of Interactive Advertising Bureau Inc. Please take the time to review official sources before making any decisions based upon the content provided here.


Financials

This financial information is from Propublica.

Revenue
$34,035,197 (2023)
2011201220132014201520162017201820192020202120222023$0$9M$18M$27M$36M
Expenses
$33,101,333 (2023)
2011201220132014201520162017201820192020202120222023$0$8.5M$17M$25.5M$34M
Efficiency
20112012201320142015201620172018201920202021202220230%10%20%30%46%

Other financial information:

This information is from the most recently submitted tax form from this organization, which was in 2023.

  • Investment Income: $317,860
  • Program Service Revenue: $32,067,425
  • Gross Receipts: $36,384,806

Assets and Liabilities:

  • Total Assets: $46,231,548
  • Total Liabilities: $37,378,682
  • Net Assets: $8,852,866

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Programs

Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.

MEMBERSHIP DUES

Revenue

$21,278,038

MEETINGS & EVENTS

Revenue

$8,752,943

SHARED SERVICES

Revenue

$1,089,117

INDUSTRY PRODUCTS REVENUE

Revenue

$586,327

FUNDED RESEARCH PROGRAM

Revenue

$361,000

Organization Details

Founding Year

1996

Principal Officer

David Cohen

Main Address

116 EAST 27TH ST 7TH FL, NEW YORK, NY, 10016

NTEE Category

Code: S41 - Community improvement

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