Overview
What is Video Advertising Bureau Inc?
Video Advertising Bureau Inc, a not-for-profit organization located in New York, NY, serves as a trade association primarily focused on the multi-screen television advertising sector. Their key function is to support their members and associate members by producing and disseminating research reports, marketer's guides, videos, infographics, and video advertising campaigns. These resources aim to boost demand for US video advertising inventory across various formats. By providing these insights, they contribute to the higher valuation of all salable ad inventory in the multi-screen TV domain. The VAB inspires marketers to diversify their media strategies and invest more in multi-screen TV advertisements. With a compact team of 14 individuals, the Video Advertising Bureau Inc plays a significant role in fostering growth within the US video advertising ecosystem.
Official website here: www.thevab.com
Is Video Advertising Bureau Inc legitimate?
Video Advertising Bureau Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Video Advertising Bureau Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $3,605,083
Professional Fundraising Fees: $0
Other Salaries and Wages: $1,029,973
For more financial information, click here
Official website here: www.thevab.com
What is the mission statement of Video Advertising Bureau Inc?
The Video Advertising Bureau Inc, as a not-for-profit trade association, aims to enhance the demand for multi-screen television advertising, encouraging a wider range of advertisers to utilize TV ad platforms. Their mission is to maximize the value of all salable ad inventory across various forms of multi-screen TV, inspiring marketers to adapt their media strategies and invest more in multi-screen TV advertising. The VAB accomplishes this by distributing research, insights, and promotional materials to its member organizations and clients, providing them with valuable information on advertising-related topics within the US video ecosystem.
Official website here: www.thevab.com
Who is the CEO of Video Advertising Bureau Inc?
Unavailable The CEO's salary of Video Advertising Bureau Inc is $1,289,733 and their total compensation is $1,370,824.
Official website here: www.thevab.com
What is the revenue of Video Advertising Bureau Inc?
Video Advertising Bureau Inc's revenue in 2022 was $8,807,813.
Official website here: www.thevab.com
Who are the executives of Video Advertising Bureau Inc and what are their salaries?
The average compensation at Video Advertising Bureau Inc during 2022 was $331,075. There are 14 employees and 24 volunteers at Video Advertising Bureau Inc.
Here are 35 key members and their salaries (Video Advertising Bureau Inc's CEO's salary is $1,289,733 and their total compensation is $1,370,824):
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- Compensation: $1,289,733
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- Compensation: $197,508
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- Compensation: $140,628
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- Other: $27,122
- Compensation: $141,444
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- Other: $27,122
Official website here: www.thevab.com
Where can I find the form 990 for Video Advertising Bureau Inc?
Video Advertising Bureau Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.thevab.com
Learn more at the official website: www.thevab.com
Mission Statement of Video Advertising Bureau Inc
The Video Advertising Bureau Inc, established as a not-for-profit trade association, is committed to a mission that aims to boost the demand for multi-screen television advertising inventory. This organization strives to encourage an increasing number of advertisers to utilize television advertising platforms, ultimately leading to higher valuations for all sellable ad inventory across various multi-screen television formats. By inspiring marketers to rethink their media strategies, the Video Advertising Bureau Inc encourages the purchase of more multi-screen television ad inventory in various forms. The organization fulfills this mission by producing and distributing research reports, insights, videos, infographics, and presentations on advertising-relevant topics in the US video ecosystem to both its members, such as TV networks, TV distributors, and cinema advertising companies, and its customers, which include marketers, advertisers, and their agencies.
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Impact
October, 2024
Video Advertising Bureau Inc significantly influences the advertising landscape by focusing on enhancing multi-screen television as a critical medium for marketers. Through its extensive research and insights, VAB drives increased demand for video advertising inventory, effectively educating and inspiring advertisers to leverage multi-screen TV platforms more extensively.
By producing comprehensive reports, guides, and visual content tailored for TV networks, distributors, and advertising agencies, VAB cultivates a deeper understanding of the evolving video ecosystem. This not only aids its members in optimizing their offerings but also empowers marketers with the necessary knowledge to incorporate multi-screen strategies into their campaigns.
Moreover, VAB's efforts contribute to elevating the perceived value of television advertising, encouraging a broader array of advertisers to explore and invest in TV ad platforms. This strategic push not only benefits individual members but also contributes to the overall vibrancy and competitiveness of the video advertising market in the United States. Ultimately, VAB's impact is evident in its role as a catalyst for growth, innovation, and effective media strategies within the advertising community.
This information is meant to be a general summary of Video Advertising Bureau Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $997
- Program Service Revenue: $8,723,416
- Gross Receipts: $8,807,813
Assets and Liabilities:
- Total Assets: $11,164,997
- Total Liabilities: $8,815,123
- Net Assets: $2,349,874
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
Membership Dues
Revenue
$8,608,416
SPONSORSHIPS
Revenue
$115,000
Organization Details
Founding Year
1980
Phone
(212) 508-1200Main Address
830 THIRD AVENUE 2ND FL, NEW YORK, NY, 10022
Website
www.thevab.comNTEE Category
Code: S41 - Community improvement
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