Overview
What is Advertising Research Foundation Inc?
Advertising Research Foundation Inc, located in New York City, New York, serves as a nonprofit organization dedicated to improving the practice of marketing and advertising communication. By publishing the Journal of Advertising Research, they disseminate industry-relevant research findings to practitioners and users of advertising research. Their primary mission is to advocate and apply scientific values, such as objectivity, clarity, rigor, transparency, and replicability, to facilitate evidence-based business decisions within member companies. With a team of 55 employees, Advertising Research Foundation Inc strives to enhance the effectiveness of advertising strategies and campaigns.
Official website here: www.thearf.org
What do the Facebook reviews say about Advertising Research Foundation Inc?
92% of 54 reviewers on Facebook recommend Advertising Research Foundation Inc. Here is a summary of their comments:
Many supporters express a strong interest in participating in research activities, emphasizing the importance of representation for various media channels, particularly Christian radio and television. The call for urgency in addressing the concerns around these media platforms indicates a passionate engagement from the community regarding the nonprofit's mission.
Overall, individuals appear to appreciate the foundation's dedication to understanding and improving media landscape insights. The sentiment suggests that the organization is seen as a valuable resource for those looking to amplify their voices and advocacy within the industry.
This AI summary has been generated from reviews found on Facebook.
Is Advertising Research Foundation Inc legitimate?
Advertising Research Foundation Inc is a legitimate nonprofit organization registered as a 501(c)(6) entity. Advertising Research Foundation Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $1,295,593
Professional Fundraising Fees: $0
Other Salaries and Wages: $3,605,842
For more financial information, click here
Official website here: www.thearf.org
What is the mission statement of Advertising Research Foundation Inc?
The Advertising Research Foundation Inc's primary mission is to assist its member companies in making informed, evidence-based business decisions. They achieve this by advocating and applying the principles of science, such as objectivity, clarity, rigor, transparency, and replicability, to enhance the practice of marketing and advertising communication. By promoting these values, the organization aims to improve the quality and effectiveness of advertising and marketing efforts. The Advertising Research Foundation Inc also publishes the Journal of Advertising Research, which disseminates industry-relevant advertising research findings to aid practitioners and users of advertising research.
Official website here: www.thearf.org
Who is the CEO of Advertising Research Foundation Inc?
Scott Mcdonald is the Board Member/Pres & Ceo of Advertising Research Foundation Inc. The CEO's salary of Advertising Research Foundation Inc is $502,481 and their total compensation is $513,236.
Official website here: www.thearf.org
What is the revenue of Advertising Research Foundation Inc?
Advertising Research Foundation Inc's revenue in 2022 was $10,116,267.
Official website here: www.thearf.org
Who are the executives of Advertising Research Foundation Inc and what are their salaries?
The average compensation at Advertising Research Foundation Inc during 2022 was $89,117. There are 55 employees and 15 volunteers at Advertising Research Foundation Inc.
Here are 29 key members and their salaries (Advertising Research Foundation Inc's CEO's salary is $502,481 and their total compensation is $513,236):
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- Compensation: $502,481
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- Compensation: $205,305
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- Compensation: $171,366
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- Compensation: $167,932
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- Other: $15,628
- Compensation: $137,853
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- Other: $14,907
- Compensation: $135,546
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- Other: $19,175
Official website here: www.thearf.org
Where can I find the form 990 for Advertising Research Foundation Inc?
Advertising Research Foundation Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.thearf.org
Learn more at the official website: www.thearf.org
Mission Statement of Advertising Research Foundation Inc
Advertising Research Foundation Inc, as a nonprofit organization, is dedicated to assisting its member companies in making more informed business decisions. They achieve this by advocating and implementing the principles of science, such as objectivity, clarity, rigor, transparency, and replicability, to enhance the practice of marketing and advertising communication. The aim is to promote evidence-based decision-making within the advertising industry.
In line with its mission, Advertising Research Foundation Inc publishes the Journal of Advertising Research. This prestigious publication serves as a platform for sharing research findings related to the advertising industry. These findings are valuable resources for both advertising practitioners and users of advertising research, helping them to stay updated and make data-driven decisions. By promoting rigorous research and evidence-based decision-making, Advertising Research Foundation Inc plays a crucial role in improving the effectiveness of advertising and marketing strategies.
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Impact
October, 2024
Advertising Research Foundation Inc significantly impacts the marketing and advertising landscape by empowering companies to make informed, evidence-based business decisions. By emphasizing the integration of scientific principles such as objectivity, clarity, rigor, transparency, and replicability, it fosters a culture of analytical thinking and systematic research in the industry.
One of its key contributions is the publication of the Journal of Advertising Research, which disseminates important industry research findings, serving as an invaluable resource for advertising practitioners and anyone involved with advertising research. This journal provides insights and data that enhance the understanding of effective marketing strategies, ultimately improving communication practices within the sector.
Through its advocacy for rigorous research methods and commitment to educating member companies, the Advertising Research Foundation Inc plays a pivotal role in driving innovation and effectiveness in advertising, contributing to overall community improvement and the advancement of industry standards.
This information is meant to be a general summary of Advertising Research Foundation Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $47,985
- Program Service Revenue: $9,197,122
- Gross Receipts: $11,845,538
Assets and Liabilities:
- Total Assets: $8,985,759
- Total Liabilities: $5,640,923
- Net Assets: $3,344,836
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
MEMBERSHIP FEES
Revenue
$6,817,670
CONFERENCE, WORKSHOPS AND SYMPOSI
Revenue
$1,068,394
RESEARCH AND DEVELOPMENT
Revenue
$1,057,417
PUBLICATIONS
Revenue
$253,641
Organization Details
Founding Year
1936
Phone
(212) 751-5656Principal Officer
Scott Mcdonald
Main Address
432 PARK AVENUE SOUTH, NEW YORK, NY, 10016
Website
www.thearf.orgNTEE Category
Code: S41 - Community improvement
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