Overview
What is The Advertising Council Inc?
The Advertising Council Inc, located in New York City, functions as a nonprofit organization that collaborates with various sectors, including advertising, media, technology, government, and philanthropy. Their primary mission is to create public service advertising campaigns, leveraging the talents and resources of volunteer agencies, media outlets, and donors. In fiscal year 2022, they secured an impressive $1.0 billion in donated media support across all platforms. By harnessing the power of storytellers, they aim to educate, unite, and uplift audiences, with a vision to create a society where every individual can thrive. The Advertising Council Inc operates under the name AD Council Edge, employing a team of 177 individuals.
Official website here: www.adcouncil.org
What are the reviews and ratings of this charity?
Rating from Charity Navigator: 95%
The Advertising Council Inc has achieved a Four-Star out of Four Star rating from Charity Navigator, reflecting a strong performance in accountability and finance with a score of 95%. The organization demonstrates comprehensive transparency through practices like an independent board, a thorough audit process, and policies on conflict of interest and whistleblowing, which contribute positively to its overall credibility and governance.
However, user feedback from Great Nonprofits presents a contrasting view, highlighting concerns regarding the effectiveness and ethical practices of the Ad Council. One reviewer noted that the delivery of PSAs outside their intended audience has resulted in significant financial waste and distorted messaging. Furthermore, the lack of a publicly available whistleblower policy and associations with certain industries have raised questions about the integrity of the organization's operations.
While the Ad Council excels in financial management and accountability, these criticisms underscore the importance of addressing community relevance and ethical partnerships to enhance its public perception and effectiveness in fulfilling its mission.
This AI summary has been generated from information found on Charity Navigator and Great Nonprofits.
Is The Advertising Council Inc legitimate?
The Advertising Council Inc is a legitimate nonprofit organization registered as a 501(c)(3) entity. The Advertising Council Inc submitted a form 990, which is a tax form used by tax-exempt organizations in the U.S., indicating its operational transparency and adherence to regulatory requirements. Donations to this organization are tax deductible.
Heare are some key statistics you may want to consider:
Executive Compensation: $6,271,902
Professional Fundraising Fees: $0
Other Salaries and Wages: $14,702,822
For more financial information, click here
Official website here: www.adcouncil.org
What is the mission statement of The Advertising Council Inc?
The Advertising Council Inc brings together top storytellers to educate, unite, and uplift audiences. Their mission is to open hearts, inspire action, and accelerate change, aiming for a society where every individual can thrive. Through collaborations with partners in advertising, media, technology, government, and philanthropy, they create public service advertising campaigns. These campaigns are made possible by volunteer advertising, digital, and social agencies who donate their creative talents and energy, media organizations that provide space and time, and donors who offer crucial operating support. In fiscal year 2022, The Advertising Council secured $1 billion in donated media support for its campaigns across all platforms.
Official website here: www.adcouncil.org
Who is the CEO of The Advertising Council Inc?
Kenneth M Kroll is the President And Ceo of The Advertising Council Inc. The CEO's salary of The Advertising Council Inc is $1,255,705 and their total compensation is $1,895,711.
Official website here: www.adcouncil.org
What is the revenue of The Advertising Council Inc?
The Advertising Council Inc's revenue in 2022 was $66,445,245.
Official website here: www.adcouncil.org
Who are the executives of The Advertising Council Inc and what are their salaries?
The average compensation at The Advertising Council Inc during 2022 was $118,501. There are 177 employees and 315 volunteers at The Advertising Council Inc.
Here are 192 key members and their salaries (The Advertising Council Inc's CEO's salary is $1,255,705 and their total compensation is $1,895,711):
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- Compensation: $383,296
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- Compensation: $208,824
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- Other: $53,685
- Compensation: $199,407
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- Other: $46,101
Official website here: www.adcouncil.org
Where can I find the form 990 for The Advertising Council Inc?
The Advertising Council Inc's most recent form 990 was submitted in 2022 and can be accessed here.
Official website here: www.adcouncil.org
Learn more at the official website: www.adcouncil.org
Mission Statement of The Advertising Council Inc
The Advertising Council Inc, a renowned organization, brings together creative storytellers with a mission to educate, unite, and uplift audiences. Their ultimate goal is to create a society where every individual can thrive. By harnessing the power of heartfelt narratives, they inspire action and accelerate change.
Partnering with various sectors such as advertising, media, technology, government, and philanthropy, The Advertising Council produces public service advertising campaigns. They do this with the support of volunteer advertising, digital, and social agencies, media outlets, and donors. These contributions enable the Council to make a significant impact. In the fiscal year 2022 alone, they secured an impressive $1 billion in donated media support for their campaigns across various platforms.
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Impact
October, 2024
The Advertising Council Inc significantly impacts society through its innovative public service advertising campaigns that educate, unite, and uplift audiences. By bringing together creative storytellers from various sectors—including advertising, media, technology, government, and philanthropy—the Ad Council harnesses collective expertise to address critical social issues.
In the fiscal year 2022 alone, the Ad Council secured $1.0 billion in donated media support across multiple platforms such as digital media, TV, radio, print, and out-of-home advertising. This massive investment enables the organization to reach broad audiences, effectively raising awareness and prompting action on issues that matter most.
The Ad Council's mission revolves around inspiring change and ensuring that every individual has the opportunity to thrive. By leveraging the talents of volunteer agencies and the support of donors, the Ad Council amplifies voices that need to be heard, influences public perceptions, and fosters a sense of community engagement. Their campaigns not only convey essential messages but also create a platform for dialogue and action, ultimately contributing to the betterment of society.
This information is meant to be a general summary of The Advertising Council Inc. Please take the time to review official sources before making any decisions based upon the content provided here.
Financials
This financial information is from Propublica.
Other financial information:
This information is from the most recently submitted tax form from this organization, which was in 2022.
- Investment Income: $1,106,437
- Program Service Revenue: $42,125,509
- Gross Receipts: $70,899,270
Assets and Liabilities:
- Total Assets: $77,224,523
- Total Liabilities: $17,607,378
- Net Assets: $59,617,145
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Programs
Programs are reported by nonprofits in their tax forms and are normally their tax-exempt activities.
PUBLIC SVC CAMPAIGNS
Revenue
$41,423,757
SOC. IMPACT CONSULTING
Revenue
$701,752
Organization Details
Founding Year
1942
Phone
(212) 922-1500Principal Officer
Kenneth M Kroll
Main Address
815 SECOND AVENUE 9TH FLOOR, NEW YORK, NY, 10017
Website
www.adcouncil.orgNTEE Category
Code: W90 - Public benefit
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